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Updated: Feb 23, 2026

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Placebo can enhance creativity.

Liron Rozenkrantz1,2,3, Avraham E Mayo1,2, Tomer Ilan1

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|September 12, 2017
PubMed
Summary
This summary is machine-generated.

The placebo effect can enhance creativity, particularly originality. This study shows that telling participants an odorant boosts creativity increases their original ideas, suggesting placebo benefits extend beyond symptom reduction.

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Area of Science:

  • Cognitive Psychology
  • Neuroscience
  • Behavioral Science

Background:

  • The placebo effect is typically studied for symptom reduction (pain, depression).
  • Emerging research explores placebo for enhancing positive cognitive functions like memory and learning.
  • The potential of placebo to enhance creativity remains largely unexplored.

Purpose of the Study:

  • To investigate whether the placebo effect can enhance creativity.
  • To assess creativity using standardized tests and a novel automated game.
  • To explore the potential of automated creativity assessment.

Main Methods:

  • Randomized controlled trial with 90 participants (45 placebo, 45 control).
  • Placebo group received an odorant with suggested creativity-enhancing effects.
  • Creativity assessed using the creative foraging game (CFG), alternate uses test (AUT), and Torrance test (TTCT).

Main Results:

  • The placebo group demonstrated significantly higher originality in the CFG and AUT.
  • Placebo participants exhibited greater 'out-of-the-boxness' in the CFG.
  • No significant difference was found in the Torrance test for the placebo group.

Conclusions:

  • Placebo administration can enhance specific aspects of creativity, notably originality.
  • Findings support the use of placebo for augmenting positive cognitive functions.
  • The creative foraging game (CFG) offers a viable automated method for assessing creativity.