Less Evil Than You: Bounded Self-Righteousness in Character Inferences, Emotional Reactions, and Behavioral Extremes

Recent research suggests that self-righteousness is bounded, arising more reliably in evaluations of immoral actions than in evaluations of moral actions. Here, we test four implications of this asymmetry in self-righteousness and the mechanism explaining it. We find that people are less likely to make negative character inferences from their own unethical behavior than from others' unethical behavior (Experiment 1), believe they would feel worse after an unethical action than others (Experiment 2), and believe they are less capable of extreme unethical behavior than others (Experiment 3). We observe weaker self-other differences in evaluations of ethical actions. This occurs partly because people base evaluations of themselves on their own moral intentions, leading to predictable individual differences. People more likely to ascribe cynical motives to their own behavior exhibit a smaller asymmetry in self-righteousness (Experiment 4). Self-righteousness seems better characterized as feeling "less evil than thou" than feeling "holier than thou."