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Angular Versus Curved Shapes: Correspondences and Emotional Processing.

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  • 152991 Sabanci University , Istanbul, Turkey.

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Summary
This summary is machine-generated.

Shapes evoke senses and emotions. Curved shapes link to calm, sweet, and feminine traits, while angular shapes connect to intense, sour, and masculine attributes. These shape-emotion connections are robust.

Keywords:
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Area of Science:

  • Cognitive Psychology
  • Crossmodal Perception
  • Sensory Science

Background:

  • Understanding shape-symbolic associations is crucial for fields like design and marketing.
  • Previous research has explored some shape-emotion links, but a systematic examination across multiple sensory and higher-level attributes is lacking.

Purpose of the Study:

  • To systematically investigate sensory and higher-level correspondences for angular and curved abstract shapes.
  • To explore the relationship between these shape associations and individual differences in emotional processing.

Main Methods:

  • Participants matched abstract angular and curved shapes to sensory experiences (vision, audition, gustation, olfaction, tactation) and higher-level attributes (emotion, gender, name).
  • Two studies were conducted: one using written labels and another using real sensory experiences.
  • Individual differences in emotional processing were assessed via self-report and performance measures.

Main Results:

  • Consistent nonarbitrary mappings were found between shape type and sensory/higher-level attributes.
  • Curved shapes were associated with sweet taste, calm sounds, vanilla scent, green color, smooth texture, relief, female gender, and wide-vowel names.
  • Angular shapes were linked to sour taste, dynamic sounds, spicy/citrus scent, red color, rough texture, excitement/surprise, male gender, and narrow-vowel names.
  • Heightened emotional ability correlated with making shape attributions aligned with these prevalent trends.

Conclusions:

  • Shape perception is intrinsically linked to sensory experiences and higher-level cognitive and emotional attributes.
  • These shape-attribute correspondences are robust and generalize across different presentation formats.
  • Individual emotional processing capabilities may influence the strength or nature of these crossmodal associations.