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Making sustainability messages work and lessons learned
11 Interior Health Authority, Kelowna, British Columbia, Canada.
Healthcare Management Forum
|September 21, 2017
Summary
This study explores effective environmental sustainability messaging in diverse healthcare settings. It provides solutions for employee engagement and internal collaboration to overcome communication challenges.
Area of Science:
- Healthcare Management
- Environmental Sustainability
- Organizational Communication
Background:
- Implementing environmental sustainability initiatives in multi-site healthcare organizations presents unique communication challenges.
- Ensuring consistent and resonant messaging across various healthcare facilities is critical for successful adoption.
Purpose of the Study:
- To examine strategies for effective environmental sustainability communication in multi-site healthcare settings.
- To identify and propose solutions for challenges in message resonance and employee engagement.
- To outline collaborative approaches with internal partners for sustainability efforts.
Main Methods:
- Qualitative analysis of communication strategies in healthcare sustainability programs.
- Case study approach examining multi-site healthcare environments.
- Review of best practices in organizational communication and employee engagement.
Main Results:
- Key factors for message resonance include tailoring content to specific site needs and employee roles.
- Successful collaboration relies on clear communication channels and shared sustainability goals.
- Addressing employee concerns and providing feedback mechanisms enhances message reception.
Conclusions:
- Tailored and collaborative communication strategies are essential for successful environmental sustainability messaging in healthcare.
- Overcoming multi-site challenges requires a flexible and engaging approach to internal communication.
- Further research can explore the impact of specific communication interventions on sustainability outcomes.
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