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Dynamics in charity donation decisions: Insights from a large longitudinal data set

Marijke C Leliveld1, Hans Risselada1

  • 1Department of Marketing, University of Groningen, Nettelbosje 2, 9747 AE Groningen, Netherlands.

Science Advances
|September 27, 2017
PubMed
Summary

Most individuals keep survey earnings, but "Switchers" who donate show complex decision dynamics. Donation likelihood increases after keeping money, influenced by earnings, and they may keep money later to compensate for prior donations.

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