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People tend to choose the last item they interact with, even in non-preference tasks. This decision-making bias is linked to voluntary final interaction, not just repeated exposure.

Keywords:
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Area of Science:

  • Cognitive Psychology
  • Decision Science
  • Sensory Perception

Background:

  • Decision-making involves evaluating multiple items sequentially.
  • A known bias favors the last evaluated item, irrespective of sensory modality.
  • Understanding the origin of this recency bias is crucial for decision-making models.

Purpose of the Study:

  • To investigate the underlying mechanisms of the recency bias in choice.
  • To differentiate between preference-based and non-preference-based factors influencing the bias.
  • To explore the role of voluntary interaction in decision-making.

Main Methods:

  • Three experiments utilized two-alternative forced-choice tasks with handkerchiefs.
  • Tasks included smoothness discrimination and preference judgments.
  • Manipulation of item evaluation frequency and voluntary touch was employed.

Main Results:

  • The recency bias persisted in a smoothness discrimination task, decoupling it from preference.
  • Increased touch frequency (mere exposure) enhanced the bias in preference tasks but not discrimination tasks.
  • The bias was linked to the final *voluntary* touch, not predetermined interaction.

Conclusions:

  • The recency bias in choice is not solely preference-driven.
  • Both mere exposure and the final voluntary interaction contribute to this bias.
  • Voluntary final interaction appears to have a direct coupling with judgment in decision-making.