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Published on: February 11, 2020
Considering connections between Hollywood and biodiversity conservation
Matthew J Silk1, Sarah L Crowley1, Anna J Woodhead1,2
1Environment and Sustainability Institute, University of Exeter, Penryn, Cornwall TR10 9FE, UK.
Cinema can significantly impact conservation awareness and behavior. Understanding these effects is crucial for conservationists to collaborate with the film industry, maximizing benefits and minimizing risks to wildlife and ecosystems.
Area of Science:
- Conservation science
- Media studies
- Environmental communication
Background:
- Cinema's global reach offers a unique platform for conservation messaging.
- Limited research exists on the specific benefits and risks of cinema for conservation efforts.
- Cinematic portrayals can evoke strong emotional responses, influencing audience perception and behavior.
Purpose of the Study:
- To explore the potential benefits and risks of cinema for conservation.
- To inform conservationists on how to effectively engage with the film industry.
- To build an evidence base for strategic collaborations between conservation and cinema.
Main Methods:
- Literature review on media impact and conservation.
- Analysis of case studies where cinema influenced conservation awareness or actions.
- Framework development for conservationist-filmmaker engagement.
Main Results:
- Cinema can raise awareness of conservation issues and species, driving engagement.
- Potential risks include increased tourism pressure and demand for endangered species.
- Effective engagement strategies involve direct industry collaboration and evidence-based advisory roles.
Conclusions:
- Harnessing cinema's potential requires a strategic, evidence-based approach.
- Mitigating negative impacts necessitates understanding audience behavior and market dynamics.
- Building a robust evidence base is essential for informed policy and management decisions.
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