Olfactory Context-Dependent Memory and the Effects of Affective Congruency

Odors have been claimed to be particularly effective mnemonic cues, possibly because of the strong links between olfaction and emotion processing. Indeed, past research has shown that odors can bias processing towards affectively congruent material. In order to determine whether this processing bias translates to memory, we conducted 2 olfactory-enhanced-context memory experiments where we manipulated affective congruency between the olfactory context and to-be-remembered material. Given the presumed importance of valence to olfactory perception, we hypothesized that memory would be best for affectively congruent material in the olfactory enhanced context groups. Across the 2 experiments, groups which encoded and retrieved material in the presence of an odorant exhibited better memory performance than groups that did not have the added olfactory context during encoding and retrieval. While context-enhanced memory was exhibited in the presence of both pleasant and unpleasant odors, there was no indication that memory was dependent on affective congruency between the olfactory context and the to-be-remembered material. While the results provide further support for the notion that odors can act as powerful contextual mnemonic cues, they call into question the notion that affective congruency between context and focal material is important for later memory performance.