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How Do Pharmacists Construct, Facilitate and Consolidate Their Professional Identity?
1Faculty of Education, Health and Wellbeing, University of Wolverhampton, Wulfruna St, Wolverhampton WV1 1LY, UK. p.dawodu@wlv.ac.uk.
The pharmacy profession is shifting from medicine supply to patient-focused clinical roles. This evolution necessitates a clearer professional identity and stronger branding for pharmacists to be understood by the public and other healthcare professionals.
Area of Science:
- Pharmacy Practice
- Professional Identity
- Healthcare Systems
Background:
- The pharmacy profession is undergoing significant role evolution.
- Pharmacists' responsibilities are expanding beyond medicine supply to include patient-facing clinical services.
- This transition impacts the contemporary professional identity of pharmacists.
Purpose of the Study:
- To examine the formation and reinforcement of pharmacists' professional identity.
- To highlight the challenges and implications of the evolving roles of pharmacists.
- To advocate for a clearer articulation of the pharmacy profession's value and function.
Main Methods:
- Literature-informed commentary.
- Analysis of the current state of pharmacy practice and professional identity.
- Review of existing literature on pharmacists' roles and responsibilities.
Main Results:
- Pharmacists are increasingly adopting clinical roles, utilizing expert knowledge for optimal patient medicine use.
- The shift from a medicine supplier to a medicines expert creates ambiguity in professional identity.
- There is a recognized need for the profession to better define and communicate its scope and value.
Conclusions:
- The pharmacy profession requires a more defined and clearly articulated identity.
- Strong branding is essential for the profession to be understood by pharmacists, the public, and other healthcare practitioners.
- Enhanced professional identity and branding will support the integration of pharmacists into broader healthcare teams and improve patient care.
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