How Do Pharmacists Construct, Facilitate and Consolidate Their Professional Identity?

Patrick Dawodu1, Paul Rutter2

  • 1Faculty of Education, Health and Wellbeing, University of Wolverhampton, Wulfruna St, Wolverhampton WV1 1LY, UK. p.dawodu@wlv.ac.uk.

Summary

The pharmacy profession is shifting from medicine supply to patient-focused clinical roles. This evolution necessitates a clearer professional identity and stronger branding for pharmacists to be understood by the public and other healthcare professionals.

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