Related Experiment Video
Updated: Feb 21, 2026

Online Explorative Study on the Learning Uses of Virtual Reality Among Early Adopters
Published on: November 22, 2019
The use of Facebook for virtual asynchronous focus groups in qualitative research
1a Nursing, Midwifery and Nutrition , James Cook University , Townsville , Queensland 4811 , Australia.
Abstract:
The Internet and the development of more user-engaging applications have opened a whole new world for researchers as a means of recruitment and data collection source. This paper describes the methodological approach of a research study that explored the experiences of Australian military spouses who packed up their family and home to accompany their spouse on an overseas posting. The study used Facebook as a recruitment tool and then as a data source through the conduct of an asynchronous virtual focus group. This paper outlines the advantages and disadvantages of this unique data source as a means of capturing the voices of a hard-to-reach population.
More Related Videos
Related Concept Videos
Social Foundations of Self IV: Self in Digital Communication
Qualitative Analysis
For instance, group IV...
Qualitative Analysis
There are two main approaches to qualitative analysis:...
Surveys
Defining Social Psychology
Cross-Sectional Research

