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Vaccine hesitancy communication: What counts as evidence
1Indiana University Purdue University Indianapolis, Global Health Communication Center, Cavanaugh Hall 309, 425 University Blvd, Indianapolis, IN 46202, United States.
Vaccine
|October 9, 2017
Summary
Focusing on how health care workers communicate with vaccine-hesitant individuals, not just message content, can improve vaccine acceptance. Understanding the communication process offers greater insight and acceptance opportunities.
Area of Science:
- Public Health
- Communication Studies
- Behavioral Science
Background:
- Existing research on vaccine hesitancy communication primarily analyzes message content.
- There is a gap in understanding the communication process between healthcare providers and vaccine-hesitant populations.
Purpose of the Study:
- To highlight the importance of the communication process in addressing vaccine hesitancy.
- To explore how focusing on communication dynamics can enhance vaccine acceptance.
Main Methods:
- This study is a conceptual analysis and synthesis of existing evidence.
- It reviews literature on health communication strategies and vaccine hesitancy.
Main Results:
- Shifting focus from message content to communication process offers deeper insights.
- Analyzing the interaction dynamics can reveal new avenues for improving vaccine uptake.
Conclusions:
- Emphasizing the communication process is crucial for effective vaccine hesitancy interventions.
- A process-oriented approach can foster better understanding and increase vaccine acceptance rates.
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