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Reason and Intuition01:37

Reason and Intuition

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The human brain processes information for decision-making using one of two routes: an intuitive system and a rational system (Epstein, 1994; popularized by Kahneman, 2011 as System 1 and System 2, respectively). The intuitive system is quick, impulsive, and operates with minimal effort, relying on emotions or habits to provide cues for what to do next, while the rational system is logical, analytical, deliberate, and methodical. Research in neuropsychology suggests that the...
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Impulse01:13

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According to Newton’s second law of motion, the rate of change of the momentum of an object is the net external force acting on it. The total change in momentum between two timepoints thus depends on both the external force acting on it and the time over which it acts. Describing this mathematically, the total change of an object’s motion is proportional to the force vector and the time over which it is applied. This product is called impulse.
Additionally, it can be shown that the...
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Instinct Theory01:29

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Instinct theory proposes that innate biological instincts, like animal behavioral patterns, primarily drive human behavior. These instincts are inborn, not learned, and are fundamental to decision-making and action. Just as animals rely on instincts for critical survival functions such as migration, nest building, and defense, humans are also believed to exhibit behaviors rooted in evolutionary needs. For example, the instinct to reproduce motivates sexual behavior, while territorial instincts...
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Impulse-Momentum Theorem00:49

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The total change in the motion of an object is proportional to the total force vector acting on it and the time over which it acts. This product is called impulse, a vector quantity with the same direction as the total force acting on the object.
By writing Newton's second law of motion in terms of the momentum of an object and the external force acting on it, and simultaneously using the definition of the impulse vector, it can be shown that the total impulse on an object is equal to its...
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Principle of Impulse and Moment01:15

Principle of Impulse and Moment

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When one considers a rigid body undergoing a plane motion, which is essentially a blend of translational and rotational movement, the application of Newton's second law gives the formula for the translational movement of such a body. If this equation is multiplied by a time interval, dt, and then integrated over the limits of integration, it results in an equation that embodies the principle of linear impulse.
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Incentive Theory: Pull Theory of Motivation01:18

Incentive Theory: Pull Theory of Motivation

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Incentive theory, or the "pull theory" of motivation, suggests that external rewards primarily drive behavior. Individuals are motivated to engage in activities when they anticipate a desirable outcome. This is why people often work hard for promotions or study intensively to achieve high grades. These incentives can be tangible, physical rewards such as money or promotions, or intangible, non-physical rewards like praise and social recognition.
The theory differentiates between...
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Related Experiment Video

Updated: Feb 21, 2026

Three Laboratory Procedures for Assessing Different Manifestations of Impulsivity in Rats
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The Irresistible Impulse

D Raghava Rau1

  • 1Nellore, S. India.

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|October 11, 2017
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No abstract available in PubMed .

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