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Updated: Feb 21, 2026

Electroencephalographic, Heart Rate, and Galvanic Skin Response Assessment for an Advertising Perception Study: Application to Antismoking Public Service Announcements
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Electroencephalographic, Heart Rate, and Galvanic Skin Response Assessment for an Advertising Perception Study: Application to Antismoking Public Service Announcements

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An application of the Continuous Opinions and Discrete Actions (CODA) model to adolescent smoking initiation

Ruoyan Sun1, David Mendez1

  • 1Department of Health Management and Policy, University of Michigan, Ann Arbor, MI, United States of America.

Plos One
|October 12, 2017
PubMed

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