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Everybody Brush! Consumer Satisfaction with a Tooth Decay Prevention Program.
Joana Cunha-Cruz1, Colleen E Huebner2, Sharity Ludwig3
1Department of Oral Health Sciences, University of Washington, Seattle, WA, United States.
Caregivers reported high satisfaction with the "Everybody Brush!" program, finding toothbrushing supplies most useful for preventing childhood tooth decay. The intervention aimed to support low-income families with young children.
Area of Science:
- Public Health
- Pediatric Dentistry
- Health Behavior Interventions
Background:
- Twice-daily supervised toothbrushing with fluoridated toothpaste is recommended for preventing childhood tooth decay.
- Low-income caregivers need supplies and guidance for establishing oral hygiene routines, especially as children gain autonomy.
- The study focused on families with children under 36 months due to high disease incidence in this demographic.
Purpose of the Study:
- To evaluate consumer satisfaction with an evidence-based, theory-informed community intervention delivered via home delivery.
- To assess the usefulness of provided materials, including toothbrushing supplies and communication messages.
- To address challenges faced by low-income caregivers in implementing recommended toothbrushing practices for young children.
Main Methods:
- The
- Everybody Brush!
- program was implemented in Central Oregon, targeting families of Medicaid-insured children.
- Participants were randomized into test (supplies, voice/print messages, phone support), active (supplies only), or waitlist control groups.
- Interviews were conducted with caregivers of children under 36 months at the program's start and end.
Main Results:
- A total of 83,148 toothbrushing kits were distributed to 21,743 families.
- Caregivers reported very high satisfaction, rating the overall program 9.5 out of 10.
- Toothbrushing supplies were rated most useful (9.5/10), followed by printed messages (7.2/10), and voice messages (6.5/10).
Conclusions:
- The
- Everybody Brush!
- program achieved high caregiver satisfaction in a community intervention targeting childhood tooth decay.
- Toothbrushing supplies were perceived as the most valuable component of the intervention.
- Further research is ongoing to evaluate the program's impact on actual toothbrushing behaviors and dental care utilization.
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