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Related Experiment Videos

Influence of Risk Perception on Attitudes and Norms Regarding Electronic Cigarettes.

Craig W Trumbo

    Risk Analysis : an Official Publication of the Society for Risk Analysis
    |October 13, 2017
    PubMed
    Summary

    Public electronic cigarette (e-cigarette) use acceptability is influenced by social cues and risk perception. While perceived addictiveness and risk decrease acceptability, social exposure increases it, impacting vaping trends.

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    Area of Science:

    • Public Health
    • Behavioral Science
    • Risk Perception

    Background:

    • Electronic cigarette (e-cigarette) use has significantly increased across various age groups, including adults, high school students, and college students.
    • Shifting social norms around public smoking have influenced perceptions of public electronic cigarette use.
    • Limited research has applied risk perception literature to understand social acceptability of public vaping.

    Purpose of the Study:

    • To model the influence of risk perception, social cues, addictiveness beliefs, and tobacco use on the perceived social acceptability of public electronic cigarette use.
    • To examine the interplay between cognitive-affective risk perception and social factors in predicting public vaping acceptance.

    Main Methods:

    • A cross-sectional online survey was administered to 395 undergraduate students at a Western university.
    Keywords:
    College studentselectronic cigarettesrisk perceptionsocial norms

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  • Structural equation modeling was employed to analyze the relationships between variables.

    • Main Results:

    • Perceived social acceptability of public e-cigarette use was significantly influenced by social cues, beliefs about addiction, and cognitive risk perception, independent of nicotine use.
    • Cognitive assessment of e-cigarette risks and perceived addictiveness negatively impacted social acceptability.
    • Increased exposure to social cues for e-cigarette use had a positive, countervailing effect on perceived acceptability.

    Conclusions:

    • Risk perception and beliefs about addictiveness play a crucial role in suppressing the social acceptability of public electronic cigarette use.
    • Social cues and norms can counteract negative risk perceptions, potentially contributing to the observed rise in vaping.
    • Understanding these factors is vital for public health strategies addressing electronic cigarette use.