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What Do Smokers Want in A Smartphone-Based Cessation Application?

Jason A Oliver1, Matthew B Hallyburton1, Lauren R Pacek1

  • 1Center for Addiction Science and Technology, Department of Psychiatry and Behavioral Sciences, Duke University School of Medicin, Durham, NC.

Nicotine & Tobacco Research : Official Journal of the Society for Research on Nicotine and Tobacco
|October 25, 2017
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Summary

Most smokers own smartphones, but few use cessation apps. Gain-framed features are most desired for smoking cessation mobile health interventions, suggesting a need for better app engagement strategies.

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Area of Science:

  • Digital Health
  • Mobile Health Interventions
  • Smoking Cessation Technology

Background:

  • Growing interest in smartphone applications for smoking cessation due to technological advancements.
  • Limited understanding of how smokers access and utilize these applications.
  • Need to identify desired features for effective mobile smoking cessation tools.

Purpose of the Study:

  • To determine smartphone ownership and usage patterns among smokers.
  • To assess the perceived usefulness of various smartphone application features for smoking cessation.
  • To explore demographic and smoking-related factors influencing app usage and feature preference.

Main Methods:

  • Survey of 224 daily cigarette smokers on smartphone ownership and usage.
  • Assessment of perceived utility for different smoking cessation app features.
  • Analysis of demographic and smoking variables in relation to smartphone use and feature preference.

Main Results:

  • High smartphone ownership (80.4%) among smokers, with very low utilization of cessation apps (6.1%).
  • Smartphone ownership and usage patterns vary significantly across demographic and smoking-related groups.
  • Gain-framed features were perceived as most useful, while loss-framed and interpersonal features were least useful.

Conclusions:

  • Mobile health interventions can reach many smokers but are underutilized, necessitating efforts to improve access.
  • Gain-framed messages show promise for engaging smokers in cessation efforts.
  • Tailoring app features to smoker preferences can enhance engagement in smoking cessation programs.