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What do pharmaceuticals really cost in the long run?
Darius Lakdawalla, Joanna P MacEwan1, Robert Dubois
1Precision Health Economics, 11100 Santa Monica Blvd, Ste 500, Los Angeles, CA 90025.
Branded drug prices may overestimate pharmaceutical costs by 40-75% when considering generic competition and medical cost offsets. Policy decisions should evaluate long-term value, not just initial prices.
Area of Science:
- Health Economics
- Pharmaceutical Policy
- Drug Pricing Analysis
Background:
- Branded drug prices are often evaluated at launch, potentially not reflecting long-term value.
- Generic competition significantly impacts drug prices over a product's lifecycle.
- Pharmaceuticals can generate medical cost offsets, influencing net healthcare expenditure.
Purpose of the Study:
- To estimate the long-run average cost (LAC) of a typical drug.
- To assess the impact of generic competition on drug pricing.
- To incorporate medical cost offsets into the estimation of drug costs.
Main Methods:
- Descriptive analysis of retrospective cross-sectional survey data.
- Estimation of LAC using discounted average price per unit over the drug lifecycle.
- Inclusion of generic competition and medical cost offsets in the analysis.
Main Results:
- Brand drug prices were 39% higher than LAC pre-generic entry, and 75% higher when accounting for medical cost offsets.
- Launch prices were 11% above LAC, and 40% above LAC net of offsets.
- Average market-weighted prices declined rapidly post-generic entry.
Conclusions:
- Branded drug prices may overstate true long-run pharmaceutical costs by 40-75%.
- Policy decisions regarding market access should consider full long-term costs, not just launch prices.
- Accurate cost assessment is crucial for ensuring valuable drugs enter the market.
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