Leveraging social and digital media for participant recruitment: A review of methods from the Bayley Short Form Formative Study
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Use of a Video Scoring Anchor for Rapid Serial Assessment of Social Communication in Toddlers
Published on: March 14, 2018
Amelia Burke-Garcia1, Sunitha Mathew1
1Westat, Health Communication, Rockville, MD, USA.
Introduction:
Social media is increasingly being used in research, including recruitment.
Methods:
For the Bayley Short Form Formative Study, which was conducted under the the National Children's Study, traditional methods of recruitment proved to be ineffective. Therefore, digital media were identified as potential channels for recruitment.
Results:
Results included successful recruitment of over 1800 infant and toddler participants to the Study.
Conclusions:
This paper outlines the methods, results, and future research opportunities.
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