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Published on: March 1, 2019
Concern for Group Reputation Increases Prosociality in Young Children
Jan M Engelmann1, Esther Herrmann1, Michael Tomasello1,2
11 Department of Developmental and Comparative Psychology, Max Planck Institute for Evolutionary Anthropology, Leipzig, Germany.
Insights
Children aged five share more resources when their group reputation is public. This demonstrates that concern for group reputation encourages prosocial behavior in young children.
Area of Science:
- Developmental Psychology
- Social Psychology
- Behavioral Economics
Background:
- Personal reputation significantly influences prosocial behavior.
- Group identification suggests group reputation may also impact behavior.
Purpose of the Study:
- To investigate if young children's prosocial behavior is affected by their group's reputation.
- To determine if children share more resources when group reputation is public.
Main Methods:
- A study involving 5-year-old children.
- Children's resource sharing was observed under conditions of public vs. private individual and group donations.
Main Results:
- Children shared significantly more resources when their group's reputation was public compared to private.
- This effect was observed even when individual donations were obscured by group actions.
Conclusions:
- Concern for group reputation can enhance prosocial behavior in young children.
- This provides the first experimental evidence of group reputation influencing generosity in children.
Abstract:
The motivation to build and maintain a positive personal reputation promotes prosocial behavior. But individuals also identify with their groups, and so it is possible that the desire to maintain or enhance group reputation may have similar effects. Here, we show that 5-year-old children actively invest in the reputation of their group by acting more generously when their group's reputation is at stake. Children shared significantly more resources with fictitious other children not only when their individual donations were public rather than private but also when their group's donations (effacing individual donations) were public rather than private. These results provide the first experimental evidence that concern for group reputation can lead to higher levels of prosociality.
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