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How does objective and subjective human papillomavirus knowledge affect information-seeking intentions and source
Danae Manika1, Patricia A Stout2, Linda L Golden3
1a School of Business and Management , Queen Mary University of London , London , UK.
Higher self-perceived human papillomavirus (HPV) knowledge increases information seeking from friends and media, but not professionals. Objective HPV knowledge had no impact on seeking behaviors.
Area of Science:
- Health Communication
- Public Health
- Social Science
Background:
- Knowledge inequalities regarding human papillomavirus (HPV) exist among young adults.
- Understanding factors influencing health information seeking is crucial for targeted interventions.
Purpose of the Study:
- To examine how objective and subjective knowledge of HPV influence information-seeking intentions and source preferences in young adults.
- To explore HPV knowledge disparities across vaccination status, diagnosis, demographics, socio-economic factors, and perceived health.
Main Methods:
- Survey-based study assessing objective and subjective HPV knowledge.
- Analysis of information-seeking intentions and preferred sources (family, friends, health professionals, mass media, internet).
- Inclusion of demographic, socio-economic, and health status variables for comparative analysis.
Main Results:
- Subjective HPV knowledge positively correlated with seeking information from family, friends, and mass media.
- Objective HPV knowledge did not significantly predict information-seeking intentions.
- Information-seeking preferences varied based on demographics, socio-economic status, and perceived health.
Conclusions:
- Self-perceived knowledge, rather than factual knowledge, drives information seeking from informal and mass media channels for HPV.
- Health communication strategies should consider subjective knowledge and diverse demographic factors.
- Targeted approaches are needed to address HPV knowledge gaps and information-seeking behaviors.
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