The Moderating Effects of Students' Personality Traits on Pro-Environmental Behavioral Intentions in Response to...

This study developed a model that examined the relationship between undergraduate students' beliefs, norms and pro-environment behavioral intentions in the context of global climate change (GCC). The model was further evaluated to determine whether latent variables, such as sustainability value, environmental concern, social norms, perceived risk, pro-environmental attitude, as defined by the theory of planned behavior and value-belief-norm theory, significantly influenced students' intentions towards pro-environmental behavior. The research model was empirically tested using data collected form 275 undergraduate students. Empirical results found support for four interaction effects of personality traits and the related latent variables of environmental attitude, including sustainability value, social norms, environmental concern and perceived risk. The impact of undergraduate students' environmental attitudes was moderated by personality traits. The findings of this research offer policy makers and enterprises better understandings of undergraduate students' attitudes and behavioral intentions towards GCC and promote the visibility of this issue.