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Group identity and positive deviance in work groups.

Moon Joung Kim1, Jin Nam Choi2

  • 1a Department of Business Administration , Cheongju University , Cheongju si , South Korea.

The Journal of Social Psychology
|December 6, 2017
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Summary

Employee positive deviance and workplace creativity are influenced by identity cognitions. Risk-taking intention mediates how individual differentiation and group identification foster positive deviance, especially in low conformity environments.

Keywords:
Group conformity pressuregroup identificationindividual differentiationpositive deviancerisk-taking intention

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Area of Science:

  • Organizational Behavior
  • Social Psychology
  • Workplace Dynamics

Background:

  • Positive deviance, or beneficial rule-breaking, is crucial for innovation but can trigger identity threats.
  • Understanding the psychological mechanisms behind employee positive deviance is essential for fostering creativity.
  • Identity cognitions, such as group identification and individual differentiation, play a role in employee behavior.

Purpose of the Study:

  • To investigate how identity cognitions (group identification, individual differentiation) influence employee positive deviance.
  • To examine the mediating role of risk-taking intention in the relationship between identity cognitions and positive deviance.
  • To explore how group context (conformity pressure) moderates the effect of group identification on positive deviance.

Main Methods:

  • Survey data collected from 293 members across 66 work teams.
  • Statistical analysis to test mediation and moderation effects.
  • Focus on psychological mechanisms linking identity and positive deviance.

Main Results:

  • Individual differentiation positively relates to positive deviance, mediated by risk-taking intention.
  • Group identification positively influences positive deviance through risk-taking intention in low conformity groups.
  • High conformity pressure neutralizes the positive indirect effect of group identification on positive deviance.

Conclusions:

  • Risk-taking intention is a key psychological mechanism for positive deviance, especially when facing identity threats.
  • The influence of group identification on positive deviance is contingent on the group's conformity pressure.
  • Identity cognitions and group context significantly explain employee positive deviance and workplace creativity.