Related Experiment Video
Updated: Feb 17, 2026

Measuring the Subjective Value of Risky and Ambiguous Options using Experimental Economics and Functional MRI Methods
Published on: September 19, 2012
Simultaneous representation of a spectrum of dynamically changing value estimates during decision making
David Meder1,2, Nils Kolling3,4, Lennart Verhagen3
1Wellcome Centre for Integrative Neuroimaging (WIN), Department of Experimental Psychology, University of Oxford, South Parks Road, Oxford, OX1 3UD, UK. davidm@drcmr.dk.
Abstract:
Decisions are based on value expectations derived from experience. We show that dorsal anterior cingulate cortex and three other brain regions hold multiple representations of choice value based on different timescales of experience organized in terms of systematic gradients across the cortex. Some parts of each area represent value estimates based on recent reward experience while others represent value estimates based on experience over the longer term. The value estimates within these areas interact with one another according to their temporal scaling. Some aspects of the representations change dynamically as the environment changes. The spectrum of value estimates may act as a flexible selection mechanism for combining experience-derived value information with other aspects of value to allow flexible and adaptive decisions in changing environments.
Related Concept Videos
Decision Making: P-value Method
First, a specific claim about the population parameter is proposed. The claim is based on the research question and is stated in a simple form. Further, an opposing statement to the claim is also stated. These statements can act as null and alternative hypotheses: a null hypothesis would be a neutral statement while the alternative hypothesis can...
State Space Representation
Consider an RLC circuit, a...
The Representativeness Heuristic
Aliasing
If the sampling frequency is below the Nyquist rate, these replicas overlap, preventing the original...
Sampling Plans
Random sampling is a method where each member of the population has an equal chance of being selected for the sample. It involves selecting individuals randomly, often using random number generators or lottery-type methods. For example, when analyzing the properties of a...
Multi-input and Multi-variable systems
In the absence of...

