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Contests versus Norms: Implications of Contest-Based and Norm-Based Intervention Techniques

Magnus Bergquist1, Andreas Nilsson1, André Hansla1

  • 1Department of Psychology, University of Gothenburg, Gothenburg, Sweden.

Frontiers in Psychology
|December 9, 2017
PubMed
Summary

Contests encourage intensive environmental behavior, while norm-based interventions foster future intentions and broader pro-environmental norms. Both strategies influence environmental behavioral change through different goal-framing approaches.

Keywords:
contestgoalsinterventionnormpro-environmental behaviors

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