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Measuring Neural and Behavioral Activity During Ongoing Computerized Social Interactions: An Examination of Event-Related Brain Potentials
Published on: November 15, 2014
Derek D Rucker1, Adam D Galinsky2
1Sandy and Morton Goldman Professor of Entrepreneurial Studies in Marketing, Kellogg School of Management, Northwestern University, United States.
This primer explores social power and social class, defining key concepts and their empirical links. Understanding social power offers insights into social class dynamics and psychological power.
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