Related Experiment Video
Updated: Feb 16, 2026

Modeling Alcohol Consumption in Rodents Using Two-Bottle Choice Home Cage Drinking and Microstructural Analysis
Published on: November 8, 2024
The Myriad Influences of Alcohol Advertising on Adolescent Drinking
Benjamin L Berey1, Cassidy Loparco1, Robert F Leeman1,2
1Department of Health Education & Behavior, University of Florida.
Purpose Of Review:
This review investigates effects of alcohol advertising on adolescent drinking. Prior reviews focused on behavioral outcomes and long-term effects. In contrast, the present review focuses on subgroups with greater exposure to alcohol advertising, research methods to study alcohol advertising, potential mechanisms underlying relationships between adolescent exposure to alcohol advertising and increased drinking and points to prevention/intervention strategies that may reduce effects of alcohol advertising.
Recent Findings:
Alcohol advertising influences current and future drinking. Further, evidence suggests adolescents may be targeted specifically. Alcohol advertisements may influence behavior by shifting alcohol expectancies, norms regarding alcohol use, and positive attitudes. Media literacy programs may be an effective intervention strategy.
Summary:
Adolescents are exposed to large quantities of alcohol advertisements, which violates guidelines set by the alcohol industry. However, media literacy programs may be a promising strategy for adolescents to increase critical thinking and create more realistic expectations regarding alcohol.
Related Concept Videos
Influence of Parents and Peers on Identity
Parental Influence on Identity Development
Parents serve as primary guides and managers in an adolescent's life, offering support instrumental in decision-making and personal growth....
CNS Depressants: Alcohol and Nicotine
Self-Presentation: Self-Monitoring and Self-Handicapping
Routes of Persuasion
Hypothesis Test for Test of Independence
H0: The two variables (factors)...
Stress Prevention and Stress Management Techniques IV

