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Connected to TV series: Quantifying series watching engagement
István Tóth-Király1,2, Beáta Bőthe1,2, Eszter Tóth-Fáber2
11 Doctoral School of Psychology, ELTE Eötvös Loránd University , Budapest, Hungary.
Journal of Behavioral Addictions
|December 28, 2017
Summary
A new scale, the Series Watching Engagement Scale (SWES), distinguishes highly engaged viewers from problematic ones. This tool helps identify at-risk individuals before problematic use develops.
Area of Science:
- Psychology
- Media Studies
- Behavioral Science
Background:
- The rise of online television series has led to increased viewer engagement.
- Distinguishing between high engagement and problematic viewing is crucial.
- A validated measure for assessing series watching engagement was lacking.
Purpose of the Study:
- To develop and validate the Series Watching Engagement Scale (SWES).
- To identify distinct subgroups of television series viewers.
- To differentiate between highly engaged and potentially problematic viewers.
Main Methods:
- Multistudy investigation employing exploratory and confirmatory factor analysis.
- Measurement invariance testing across genders.
- Latent profile analysis to identify viewer subgroups.
Main Results:
- Five key engagement factors identified: persistence, identification, social interaction, overuse, and self-development.
- The SWES demonstrated measurement invariance between males and females.
- Three viewer groups (low, medium, high engagement) were identified, with a distinct at-risk profile.
Conclusions:
- The SWES is a valid, reliable, and useful measure for assessing series watching engagement.
- Latent profile analysis using SWES can identify at-risk viewers.
- Early identification may prevent the development of problematic series watching behaviors.
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