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Manipulation, salience, and nudges.

Robert Noggle

    Bioethics
    |December 29, 2017
    PubMed
    Summary
    This summary is machine-generated.

    Nudges can improve decisions without coercion, but changing option salience may manipulate if disproportionate. This study analyzes non-informational nudges and manipulation concerns in decision-making.

    Keywords:
    manipulationnudgessalience

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    Area of Science:

    • Behavioral Economics
    • Public Policy
    • Decision Science

    Background:

    • Nudges offer non-coercive methods to improve decision-making and health behaviors.
    • Non-informational nudges, altering option salience, raise concerns about manipulation.

    Purpose of the Study:

    • To analyze non-informational nudges that influence choices by changing option salience.
    • To evaluate whether these salience nudges constitute manipulation.

    Main Methods:

    • Surveying two theoretical approaches to manipulation: pressure and trickery.
    • Analyzing salience nudges through the lens of these manipulation theories.

    Main Results:

    • Salience nudges are not manipulative under the 'pressure' view of manipulation.
    • Under the 'trickery' view, salience nudges are manipulative if salience is disproportionate to relevance.

    Conclusions:

    • Non-informational salience nudges can be manipulative if they distort the perceived importance of decision factors.
    • Distinguishing between highlighting relevant facts and disproportionately increasing salience is key to identifying manipulative nudges.