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Published on: July 21, 2021
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Research Collaboration in a Communication Rights Campaign: Lessons Learned
11 University of Massachusetts Lowell College of Fine Arts, Humanities, and Social Sciences, MA, USA.
Summary
Activists of color face media access disparities, hindering social change campaigns. Research shows local news often underrepresents these communities, impacting public awareness of critical issues like environmental health.
Area of Science:
- Communication Studies
- Sociology
- Public Health
Background:
- Communities of color encounter significant disparities in accessing media platforms, including local news.
- This limited access mirrors broader political, social, and economic inequalities.
- Such disparities can impede public awareness campaigns addressing critical quality-of-life issues.
Purpose of the Study:
- To document and challenge the underrepresentation and misrepresentation of communities of color in local television news.
- To examine the connection between communication rights and social change initiatives.
- To identify challenges within community-based collaborative action research.
Main Methods:
- Two community-based collaborative action research studies were conducted.
- The research focused on three specific communities of color in Boston.
- Methods involved documenting and analyzing local television newscasts' portrayal of these communities.
Main Results:
- Local television newscasts were found to underrepresent and misrepresent the studied communities of color.
- The research highlighted the linkage between communication rights and campaigns addressing quality-of-life issues.
- Unresolved challenges in the collaborative research process were identified.
Conclusions:
- Underrepresentation in media limits public support for social change and addressing disparities.
- Addressing media access inequalities is crucial for effective public health and environmental campaigns.
- Collaborative research offers a framework for challenging media misrepresentation but faces inherent difficulties.
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