Related Experiment Video
Updated: Feb 15, 2026

Methods to Test Visual Attention Online
Published on: February 19, 2015
Why the item will remain the unit of attentional selection in visual search
1Department of Psychological Sciences,Birkbeck,University of London,London WC1E 7HX,United Kingdom.m.eimer@bbk.ac.ukhttp://brainb.psyc.bbk.ac.uk/.
Abstract:
Hulleman & Olivers (H&O) reject item-based serial models of visual search, and they suggest that items are processed equally and globally during each fixation period. However, neuroscientific studies have shown that attentional biases can emerge in parallel but in a spatially selective item-based fashion. Even within a parallel architecture for visual search, the item remains the critical unit of selection.
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