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Social Proof

Social proof is a form of persuasion based on comparison and conformity. People compare their behavior and actions to what others are doing and will change to conform to do what their peers do.

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Related Experiment Video

Updated: Feb 15, 2026

Author Spotlight: Impact of Physical Barriers on Rodent Populations in Farmland Areas

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Published on: March 8, 2024

What's your proof?

Gemma Oliver¹

¹Nurse Consultant, Integrated IV Care, East Kent Hospitals University NHS Foundation Trust.

British Journal of Nursing (Mark Allen Publishing)

|January 26, 2018

Summary

No abstract available in PubMed .

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