Related Experiment Videos
Optum's Lisa Tseng Keep Entrepreneurial Ball Rolling
Managed Care (Langhorne, Pa.)
|January 26, 2018
Summary
An executive vice president at Optum manages a division focused on providing accessible hearing aids. This role highlights leadership in healthcare innovation and consumer health technology.
Area of Science:
- Healthcare Management
- Consumer Health Technology
Background:
- The healthcare industry faces challenges in delivering affordable assistive devices.
- Optum, a prominent health services company, seeks innovative solutions for consumer needs.
Purpose of the Study:
- To examine the multifaceted role of a key executive in a healthcare organization.
- To understand the strategic initiatives for making hearing aids more accessible.
Main Methods:
- Case study analysis of an executive's responsibilities.
- Review of divisional operations and market strategies.
Main Results:
- The executive successfully leads a division offering affordable hearing solutions.
- Demonstrates a commitment to improving access to essential health technology.
Conclusions:
- Leadership in healthcare is crucial for driving accessibility of assistive devices.
- Innovative business models can enhance the reach of hearing healthcare solutions.
Keywords:
Fresh Faces