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A Breastfeed-Promoting Mobile App Intervention: Usability and Usefulness Study.

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The MoomMae mobile app shows potential for supporting breastfeeding mothers in Thailand, though design improvements are needed. User feedback highlighted a need for a more intuitive interface and a pump-reminding notification system.

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Area of Science:

  • Mobile Health (mHealth)
  • Human-Computer Interaction
  • Public Health

Background:

  • Exclusive breastfeeding rates in Thailand are below 20%, despite significant health benefits.
  • Existing breastfeeding support resources are often country-specific and not tailored for Thai users.
  • MoomMae, a mobile health app, was developed to address these gaps by supporting Thai women in breastfeeding and record-keeping.

Purpose of the Study:

  • To evaluate the usability and usefulness of the MoomMae mobile application.
  • To identify areas for improvement in the MoomMae app for breastfeeding mothers in Thailand.

Main Methods:

  • A qualitative study involving 21 breastfeeding women using the MoomMae app for 4 weeks.
  • Pre- and post-use interviews were conducted to gather feedback on usability and usefulness.
  • Convenience and snowball sampling were used for participant recruitment.

Main Results:

  • Post-use survey scores indicated good usability (mean 4.33/5) and usefulness (mean 4.60/5).
  • Qualitative analysis revealed 137 feedback points, with usability comments being predominantly negative and usefulness comments largely positive.
  • 26 unique design issues were identified, with a desire for a pump-reminding notification system.

Conclusions:

  • MoomMae demonstrates potential as a self-management tool for breastfeeding mothers in Thailand.
  • The app supports on-demand breastfeeding, but its interface requires redesign for better intuitiveness.
  • Future development should prioritize features like a pump-reminding notification system.