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Related Experiment Video

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Drosophila Courtship Conditioning As a Measure of Learning and Memory

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Does attitude acquisition in evaluative conditioning without explicit CS-US memory reflect implicit misattribution of

Adrien Mierop¹, Mandy Hütter², Christoph Stahl³

¹a Université catholique de Louvain , Louvain-la-Neuve , Belgium.

Cognition & Emotion

|February 6, 2018

Summary

This study investigated how attitudes form without explicit memory of paired stimuli. Findings suggest implicit misattribution is not the primary mechanism for attitude acquisition in such cases.

Keywords:

Attitude formation automaticity evaluative conditioning evaluative learning multinomial processing tree models

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Area of Science:

Cognitive Psychology
Social Psychology

Background:

Attitudes can be acquired via evaluative conditioning, potentially without explicit memory of stimulus pairings.
A proposed mechanism for this is implicit misattribution when the unconditioned stimulus (US) has low evocativeness.

Purpose of the Study:

To test the hypothesis that implicit misattribution underlies attitude acquisition without explicit memory of CS-US pairings.
To investigate the role of US evocativeness in this learning process.

Main Methods:

Two high-powered experiments were conducted.
A meta-analysis of complementary evidence was performed.
The study differentiated between explicit memory of CS-US pairings and conditioned stimulus (CS)-liking without such memory.

Main Results:

The assumption that implicit misattribution operates with low US evocativeness was not supported.
US evocativeness significantly influenced explicit memory for CS-US pairings.
The findings contradict the implicit misattribution explanation for CS-liking acquired without explicit memory.

Conclusions:

The implicit misattribution process is unlikely to explain attitude formation without explicit memory of stimulus pairings.
The precise learning mechanisms for attitude acquisition in the absence of explicit encoding require further investigation.