Jove
Visualize
Contact Us
JoVE
x logofacebook logolinkedin logoyoutube logo
ABOUT JoVE
OverviewLeadershipBlogJoVE Help Center
AUTHORS
Publishing ProcessEditorial BoardScope & PoliciesPeer ReviewFAQSubmit
LIBRARIANS
TestimonialsSubscriptionsAccessResourcesLibrary Advisory BoardFAQ
RESEARCH
JoVE JournalMethods CollectionsJoVE Encyclopedia of ExperimentsArchive
EDUCATION
JoVE CoreJoVE BusinessJoVE Science EducationJoVE Lab ManualFaculty Resource CenterFaculty Site
Terms & Conditions of Use
Privacy Policy
Policies

Related Concept Videos

Factors Influencing Attraction V: Social Skills01:29

Factors Influencing Attraction V: Social Skills

828
Social skills play a crucial role in shaping interpersonal interactions and enhancing individuals' ability to navigate various social environments successfully. These skills contribute to personal and professional success, influencing how others perceive and treat individuals. High social skills provide distinct advantages in numerous settings, including romantic relationships, politics, and legal proceedings. In courtroom settings, for instance, defendants who exhibit strong social skills are...
828
Social Proof00:52

Social Proof

32.4K
Social proof is a form of persuasion based on comparison and conformity. People compare their behavior and actions to what others are doing and will change to conform to do what their peers do.
32.4K
Social Scripts02:10

Social Scripts

10.3K
People tend to know what behavior is expected of them in specific, familiar settings. A script is a person’s knowledge about the sequence of events expected in a specific setting (Schank & Abelson, 1977). Essentially, scripts are a particular kind of schema, one containing default values for the features within an event. In the restaurant example, the script's features include the props (e.g., tables, menu, food, and money), the roles to be played (e.g., customer and waiter),...
10.3K
Causes of Social Behavior III: Biological and Environmental Influences01:28

Causes of Social Behavior III: Biological and Environmental Influences

331
Social behavior is a complex phenomenon that arises from the interaction between biological predispositions and environmental influences. This intricate interplay shapes how individuals think, feel, and act in various social contexts. Understanding these mechanisms requires insights from psychology, neuroscience, genetics, and evolutionary theory.Environmental Influences on Social BehaviorEnvironmental factors, including temperature, odors, and visual stimuli, play a crucial role in shaping...
331
Social Loafing01:37

Social Loafing

39.7K
Another way in which a group presence can affect performance is social loafing—the exertion of less effort by a person working together with a group. Social loafing occurs when our individual performance cannot be evaluated separately from the group. Thus, group performance declines on easy tasks (Karau & Williams, 1993). Essentially individual group members loaf and let other group members pick up the slack. Because each individual’s efforts cannot be evaluated,...
39.7K
Social Traps01:41

Social Traps

27.0K
Social traps are negative situations where people get caught in a direction or relationship that later proves to be unpleasant, with no easy way to back out of or avoid. The concept was orignally introduced by John Platt who applied psychology to Garrett Hardin's "Tragedy of the Commons", where in New England herd owners could let their cattle graze in the common ground. This situation seems like a good idea, but an individual could have an advantage. If they owned...
27.0K

You might also read

Related Articles

Articles linked to this work by shared authors, journal, and citation graph.

Sort by
Same author

Structure Mapping and Vocabularies for Thinking.

Topics in cognitive science·2017
Same author

Introduction: 2016 Rumelhart Prize Issue Honoring Dedre Gentner.

Topics in cognitive science·2017
Same author

The repetition-break plot structure: a cognitive influence on selection in the marketplace of ideas.

Cognitive science·2011
Same author

Reviving inert knowledge: analogical abstraction supports relational retrieval of past events.

Cognitive science·2011
Same author

Converging on a new role for analogy in problem solving and retrieval: when two problems are better than one.

Memory & cognition·2007
Same author

Relational language and the development of relational mapping.

Cognitive psychology·2005

Related Experiment Video

Updated: Feb 14, 2026

The Social Dimension of Stress: Experimental Manipulations of Social Support and Social Identity in the Trier Social Stress Test
11:13

The Social Dimension of Stress: Experimental Manipulations of Social Support and Social Identity in the Trier Social Stress Test

Published on: November 19, 2015

14.6K

Surprise, Recipes for Surprise, and Social Influence.

Jeffrey Loewenstein1

  • 1Gies College of Business, University of Illinois at Urbana-Champaign.

Topics in Cognitive Science
|February 8, 2018
PubMed
Summary

Surprise captures attention and influences attitudes, leading to individual and collective shifts in understanding and culture. Predictable methods for generating surprise, like the repetition-break structure, can be harnessed for broad social influence.

Keywords:
Repetition-break plot structureSocial influenceSurprise

More Related Videos

Combining Behavioral Endocrinology and Experimental Economics: Testosterone and Social Decision Making
11:51

Combining Behavioral Endocrinology and Experimental Economics: Testosterone and Social Decision Making

Published on: March 2, 2011

15.7K
The Joint Effect of Social Comparison and Social Distance on Evaluation of Intertemporal Choice Outcomes in Event-related Potential Studies
08:24

The Joint Effect of Social Comparison and Social Distance on Evaluation of Intertemporal Choice Outcomes in Event-related Potential Studies

Published on: August 25, 2023

1.2K

Related Experiment Videos

Last Updated: Feb 14, 2026

The Social Dimension of Stress: Experimental Manipulations of Social Support and Social Identity in the Trier Social Stress Test
11:13

The Social Dimension of Stress: Experimental Manipulations of Social Support and Social Identity in the Trier Social Stress Test

Published on: November 19, 2015

14.6K
Combining Behavioral Endocrinology and Experimental Economics: Testosterone and Social Decision Making
11:51

Combining Behavioral Endocrinology and Experimental Economics: Testosterone and Social Decision Making

Published on: March 2, 2011

15.7K
The Joint Effect of Social Comparison and Social Distance on Evaluation of Intertemporal Choice Outcomes in Event-related Potential Studies
08:24

The Joint Effect of Social Comparison and Social Distance on Evaluation of Intertemporal Choice Outcomes in Event-related Potential Studies

Published on: August 25, 2023

1.2K

Area of Science:

  • Psychology
  • Sociology
  • Communication Studies

Background:

  • Surprise captures attention, enhances memory, and can alter understanding.
  • Surprise is a potent tool for persuasion, influencing individual attitudes and beliefs.
  • The social sharing of surprising content amplifies its reach and impact.

Purpose of the Study:

  • To explore the psychological and social mechanisms through which surprise influences individuals and groups.
  • To investigate how predictable methods for generating surprise can be utilized.
  • To understand the broad societal implications of surprise in communication and culture.

Main Methods:

  • Analysis of the psychological effects of surprise on attention, arousal, and memory.
  • Examination of surprise as a persuasive technique in attitude formation.
  • Exploration of social network dynamics in the spread of surprising information.
  • Discussion of the 'repetition-break' plot structure as a method for generating surprise.

Main Results:

  • Surprise effectively garners attention, increases memorability, and prompts shifts in understanding.
  • Surprise serves as a persuasive tool, leading to changes in attitudes and beliefs.
  • The sharing of surprising content facilitates its spread through social networks, influencing culture.
  • Predictable "recipes" for surprise exist, such as the repetition-break structure.

Conclusions:

  • Surprise has significant individual effects on cognition and attitudes, as well as collective effects on cultural content.
  • Understanding the mechanisms of surprise allows for its strategic application in various fields.
  • The study highlights the potential for harnessing surprise to achieve specific communication and influence goals.