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Communicating ALS to the public: The message effectiveness of social-media-based health campaign

Jing Taylor Wen1, Linwan Wu1

  • 1a School of Journalism and Mass Communications, College of Information and Communications , University of South Carolina , Columbia , South Carolina , USA.

Health Marketing Quarterly
|February 24, 2018
PubMed

Keywords:
Celebrity endorsementcelebrity matchuphedonic appealmessage appealutilitarian appeal

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