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This study developed a palm card to improve HIV prevention knowledge and motivation for pre-exposure prophylaxis (PrEP) among women. The informational card was found to be acceptable and potentially effective in increasing motivation for preventive behaviors.

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Area of Science:

  • Public Health
  • Behavioral Science
  • Health Communication

Background:

  • HIV pre-exposure prophylaxis (PrEP) is highly effective for women but faces limited uptake.
  • Barriers include insufficient knowledge and low perceived personal HIV risk.

Purpose of the Study:

  • To develop and pretest a printed palm card to address barriers to PrEP uptake among women.
  • To assess the card's acceptability, comprehension, and potential motivational impact on HIV prevention behaviors.

Main Methods:

  • Expert interviews (N=8), focus groups with providers (N=13), and interviews with community women (N=30) in NYC.
  • Assessed attention, acceptability, comprehension, and motivational impact of the palm card.
  • Iterative refinement of card content based on testing results.

Main Results:

  • The palm card format and content were deemed acceptable and relevant for women.
  • The card showed potential to motivate preventive behaviors and increase HIV prevention knowledge.
  • Testing informed final content adjustments for optimal comprehension and engagement.

Conclusions:

  • A tailored palm card can be an effective tool to address knowledge gaps and perceived risk barriers for women's PrEP uptake.
  • This intervention shows promise for increasing motivation and engagement in HIV preventive behaviors among women.
  • Further implementation and evaluation of such communication tools are warranted.