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Customer Discovery as the First Essential Step for Successful Health Information Technology System Development
Punyotai Thamjamrassri1,2, YuJin Song3, JaeHyun Tak1
1Institute of Biomedical Engineering, Chungnam National University, Daejeon, Korea.
Healthcare Informatics Research
|March 6, 2018
Summary
Customer discovery (CD) is vital for health IT. Applying CD identified a need for tele-rehabilitation systems, particularly for early-stage arthritis patients, guiding future development.
Area of Science:
- Health Information Technology
- Patient-Centered Care
- Product Development
Background:
- Customer discovery (CD) is an emerging methodology in health IT.
- Developing health IT services requires understanding user needs before product creation.
Purpose of the Study:
- To demonstrate the application of customer discovery in developing a health IT service for knee/leg pain patients.
- To identify customer segments and value propositions for a health IT solution.
Main Methods:
- A 6-week I-Corps program was undertaken for customer discovery.
- 55 in-person, phone, or video interviews were conducted with healthcare professionals and patients in the US and Korea.
- Interview data analysis informed business model revisions.
Main Results:
- Customer discovery successfully identified key customer segments and value propositions.
- A tele-rehabilitation system was identified as a primary need.
- Early-stage arthritis patients emerged as the most suitable customer segment.
- A novel design concept was developed for the identified customer segment.
Conclusions:
- Customer discovery is essential for directing health IT system development.
- This methodology significantly enhances the potential for successful commercialization in the health IT sector.
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