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Implementation Intentions and the Theory of Planned Behavior.

Sheina Orbell1, Sarah Hodgkins2, Paschal Sheeran2

  • 1University of Sheffield, UK, s.orbell@sheffield.ac.uk.

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Summary

Implementing specific "if-then" plans (implementation intentions) significantly boosts the likelihood of performing intended behaviors, like breast self-examination. This strategy enhances intention enactment and mimics habit formation.

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Area of Science:

  • Psychology
  • Behavioral Science
  • Health Psychology

Background:

  • The Theory of Planned Behavior (TPB) explains behavior through attitudes, subjective norms, and perceived control.
  • Peter Gollwitzer's concept of implementation intentions suggests that specific 'if-then' plans enhance goal achievement.

Purpose of the Study:

  • To investigate the impact of implementation intentions on the Theory of Planned Behavior.
  • To determine if implementation intentions improve the enactment of breast self-examination behavior.

Main Methods:

  • Participants formed implementation intentions for breast self-examination.
  • Attitudes, subjective norms, perceived behavioral control, and intentions were measured pre-intervention.
  • Behavior was self-reported one month post-intervention.

Main Results:

  • Implementation intentions significantly increased the enactment of breast self-examination.
  • Implementation intentions facilitated intention retrieval from memory.
  • Implementation intentions reduced the predictive power of past behavior, mimicking habit formation.

Conclusions:

  • Supplementing goal intentions with implementation intentions enhances behavior enactment.
  • Implementation intentions offer a practical strategy for behavior change interventions.
  • This research bridges Gollwitzer's implementation intentions with Ajzen's Theory of Planned Behavior.