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Social niche construction

Toshio Yamagishi1, Hirofumi Hashimoto2

  • 1Graduate School of International Corporate Strategy, Hitotsubashi University, 2-1-2 Hitotsubashi, Chiyoda-ku, Tokyo 101-8439, Japan.

Current Opinion in Psychology
|March 7, 2018
PubMed
Summary

Humans construct social environments, adapting behavior as a strategy for long-term self-interest within institutions. This social niche construction framework explains how individualist or collectivist self-construal sustains these institutions.

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