Shared reality through social tuning of implicit prejudice
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Updated: Feb 13, 2026

Post-Movie Subliminal Measurement PMSM, for Investigating Implicit Social Bias
Published on: February 29, 2020
Jeanine Lm Skorinko1, Stacey Sinclair2
1Department of Social Science and Policy Studies, Worcester Polytechnic Institute, 100 Institute Rd, Worcester, MA 01609, USA.
Abstract:
Sharing reality with an interaction partner is a key element of social connections. One way in which shared reality can be formed in an interpersonal situation is through affiliative social tuning. Affliative social tuning occurs when individuals experience a desire to get along with their interaction partner and this affiliative motivation encourages the individual to spontaneously and genuinely align their attitudes and/or behaviors with their interaction partner to achieve a sense of shared reality. In this review, we examine when and how affiliative social tuning of implicit prejudice occurs. We also explore whether individuals garner shared reality by affiliating with ingroup members who seem to hold similar implicit beliefs.
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