Shared reality through social tuning of implicit prejudice

Jeanine Lm Skorinko1, Stacey Sinclair2

  • 1Department of Social Science and Policy Studies, Worcester Polytechnic Institute, 100 Institute Rd, Worcester, MA 01609, USA.

Summary

Individuals align attitudes and behaviors with interaction partners to build shared reality through affiliative social tuning. This process can reduce implicit prejudice when motivated by a desire to connect.

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