Audience tuning effects in the context of situated and embodied processes

This review provides an overview of the research on communication and the 'Saying is Believing' paradigm in the context of different perspectives on communication. The process of 'audience tuning' is shaped by a variety of situated factors in contexts that affect the communicators' confidence in their message. The overwhelming common denominator is that the combination of features that create ambiguity yields the optimal condition for the formation of shared realities. I conclude with an argument that the implied invariance of memory processes in shared reality work needs to be more attentive to the regulatory function of memories driving the expression of shared realities.