Related Experiment Video
Updated: Feb 13, 2026

Studying Food Reward and Motivation in Humans
Published on: March 19, 2014
Pavlovian reward learning elicits attentional capture by reward-associated stimuli
Chisato Mine1,2, Jun Saiki3
1Graduate School of Human and Environmental Studies, Kyoto University, Yoshida-Nihonmatsucho, Sakyo-ku, Kyoto, 606-8501, Japan. mine.chisato.68m@st.kyoto-u.ac.jp.
Abstract:
Feature-reward association elicits value-driven attentional capture (VDAC) regardless of the task relevance of associated features. What are the necessary conditions for feature-reward associations in VDAC? Recent studies claim that VDAC is based on Pavlovian conditioning. In this study, we manipulated the temporal relationships among feature, response, and reward in reward learning to elucidate the necessary components of VDAC. We presented reward-associated features in a variety of locations in a flanker task to form a color-reward association (training phase) and then tested VDAC in a subsequent visual search task (test phase). In Experiment 1, we showed reward-associated features in a task display requiring response selection and observed VDAC, consistent with most previous studies. In Experiment 2, features presented at a fixation display before a task display also induced VDAC. Moreover, in Experiment 3, we reduced the time interval between features and rewards so that features appeared after a task display and we obtained marginally significant VDAC. However, no VDAC was observed when features and rewards were simultaneously presented in a feedback display in Experiments 4 and 5, suggesting that a direct association between feature and reward is not sufficient for VDAC. These results are in favor of the idea that response selection does not mediate feature-reward association in VDAC. Moreover, the evidence suggests that the time interval of feature and reward is flexible with some restriction in the learning of feature-reward association. The present study supports the hypothesis that theories of Pavlovian conditioning can account for feature-reward association in VDAC.
Related Concept Videos
Avoidance Learning and Learned Helplessness
Avoidance learning occurs when an organism learns that a specific behavior can prevent an unpleasant outcome. For example, a student who receives a bad grade may start studying harder to avoid future poor grades. This behavior persists even when the negative outcome is no longer present. Avoidance learning is powerful because it maintains behavior in the absence of the...
Attention-Deficit/Hyperactivity Disorder
Diagnostic Criteria and Symptoms
To diagnose ADHD, symptoms must manifest before age 12 and be evident across multiple settings....
Associative Learning
Classical conditioning, also known...
Purposive Learning
Observational Learning
Learning Disabilities
Dyslexia
Dyslexia is a...

