[Chapter 1. Abortion at a time of globalisation]

Area of Science:

• Reproductive Health
• Social Movements
• Human Rights

Background:

• A novel denunciation campaign concerning abortion has emerged, framed around the dual defense of women's rights and the rights of the unborn child.
• The slogan "love them both" encapsulates the campaign's core message, aiming to reconcile reproductive choices with fetal protection.

Purpose of the Study:

• To analyze the origins and expansion of this abortion denunciation campaign.
• To examine the campaign's rhetorical strategies, particularly its focus on women's and fetal rights.
• To investigate the movement's current trajectory and its extension into the domain of contraception.

Main Methods:

• Content analysis of campaign materials and media coverage.
• Tracing the geographical spread of the movement from the United States to Europe.
• Monitoring the evolution of campaign messaging and its adaptation to new contexts, including contraception.

Main Results:

• The campaign, initiated in the United States, has demonstrated significant efficiency and rapid development.
• The movement is increasingly influential in Europe, extending its focus beyond abortion to include contraception.
• The "love them both" narrative serves as a unifying and adaptable theme for the campaign.

Conclusions:

• The abortion denunciation campaign represents a growing social and political force with international reach.
• The movement's success lies in its framing of women's and fetal rights, appealing to a broad audience.
• The expansion into contraception signals a broader agenda concerning reproductive health policies and societal norms.