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Updated: Feb 12, 2026

The Joint Effect of Social Comparison and Social Distance on Evaluation of Intertemporal Choice Outcomes in Event-related Potential Studies
Published on: August 25, 2023
Alternative outcomes create biased expectations regarding the received outcome: Evidence from event-related
Déborah Marciano1, Shlomo Bentin2, Leon Y Deouell2
1Department of Psychology, The Hebrew University of Jerusalem, Israel; Federmann Center for the Study of Rationality, The Hebrew University of Jerusalem, Israel.
People compare outcomes after making choices, with unexpected findings suggesting they perceive a link between alternative and received outcomes, an effect termed the Alternative Omen Effect.
Area of Science:
- Cognitive Neuroscience
- Decision Making
- Neuroeconomics
Background:
- Individuals often compare outcomes of chosen and unchosen options after decisions.
- This outcome comparison influences self-evaluation and is modulated by decision responsibility.
- Electrophysiological correlates of outcome comparison remain underexplored.
Purpose of the Study:
- To investigate the electrophysiological correlates of outcome comparison using feedback-related negativity (FRN) and P3 components.
- To examine how the alternative outcome influences the evaluation of the received outcome.
- To test the hypothesis of an 'Alternative Omen Effect' where alternative outcomes bias expectations.
Main Methods:
- Two studies involving participants choosing between options with monetary gains or losses.
- Electrophysiological recordings (EEG) to measure FRN and P3.
- Behavioral experiments to confirm the Alternative Omen Effect.
Main Results:
- FRN and P3 amplitudes were sensitive to the valence of the received outcome (gain vs. loss).
- Contrary to predictions, FRN and P3 were more positive for a gain in the alternative outcome, not a loss.
- Behavioral experiments confirmed an illusory negative correlation between uncorrelated outcomes (Alternative Omen Effect).
Conclusions:
- Electrophysiological responses (FRN, P3) reflect outcome comparison but are influenced by biased expectations.
- The Alternative Omen Effect suggests individuals perceive a predictive relationship between alternative and received outcomes, even when none exists.
- Future research should differentiate expectation-based effects from pure outcome comparison.
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