Pint-Sized Public Relations: The Development of Reputation Management
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Updated: Feb 12, 2026

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Published on: March 19, 2018
1Wharton School of Business, University of Pennsylvania, Philadelphia, PA, USA.
Abstract:
Until recently, many psychologists were skeptical that young children cared about reputation. New evidence suggests that by age five, children begin to understand the broad importance of reputation and to engage in surprisingly sophisticated impression management. These findings prompt exciting new questions about the development of a fundamental social competency.
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