Perceptual averaging of facial expressions requires visual awareness and attention

Humans, as highly social animals, are regularly exposed to the faces of conspecifics-often more than one at a time. This feature of social living is important for understanding face perception, not just because it means that information from faces is available in bulk, but also because it changes the way individuals are perceived. For instance, when two faces are seen nearby one another, they tend to look like each other. This phenomenon of perceptual averaging is robust when both faces are seen and attended. But in everyday life, some faces may not receive the full benefit of attention, or they may not be visible at all. We evaluated whether perceptual averaging of relatively complex and simple information on faces, including facial expression and head orientation, can still occur even in these circumstances. In particular, we used object-substitution masking (OSM) and a dual-task designed to disrupt visual awareness and attention, respectively, during evaluations of briefly presented face pairs. Disruptions of awareness or attention eliminated averaging of facial expression, whereas orientation averaging persisted in spite of these challenges. These results demonstrate boundary conditions for the process of perceptual averaging. More generally, they provide insight into how the visual system processes multitudes of objects, both simple and complex, both with and without attention and awareness.