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Consumers as co-creators of new product ideas: An application of projective and creative research techniques

Marija Banović1, Athanasios Krystallis1, Luis Guerrero2

  • 1MAPP Center - Aarhus University, Bartholins Allé 10, 8000, Aarhus C, Denmark.

Food Research International (Ottawa, Ont.)
|April 3, 2018
PubMed

Keywords:
Consumer perceptionNew aquaculture product ideasProjective and creative techniques

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