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Related Concept Videos

Communication01:03

Communication

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Communication between two animals occurs when one animal transmits an information signal that causes a change in the animal that receives the information. Organisms communicate with one another in a host of different ways. Signals can be auditory, chemical, visual, tactile, or a combination of these. Communication is a critical behavioral adaptation that promotes survival, growth, and reproduction.
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Communication01:28

Communication

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Sharing information, concepts, and emotions to foster mutual understanding is communication. The sender, recipient, and transaction must be considered in this manner. The sender is the person who shares the message, the recipient is the person who receives and understands the message, and the transaction is the method used to deliver the message and the variables that affect the communication's context and surroundings. The nurse-client connection is built on therapeutic communication.
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Language01:16

Language

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Language is a unique communication system that uses words and systematic rules to organize and transmit information. Unlike other forms of communication, which may involve postures, movements, odors, or vocalizations, language relies on symbols and grammar. This makes human communication distinct from that of other species, who also communicate but do not use language in the same way humans do.
Corballis and Suddendorf (2007) and Tomasello and Rakoczy (2003) highlight the role of language in...
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Components of Language01:24

Components of Language

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Language, whether spoken, signed, or written, consists of specific components: lexicon and grammar. The lexicon is the vocabulary of a language, comprising its words. Grammar is the set of rules used to convey meaning through the lexicon. For example, English grammar adds “-ed” to most verbs to indicate past tense. Words are formed by combining phonemes, which are the basic sound units of a language. Different languages have different sets of phonemes (e.g., “ah” vs.
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Language Development01:22

Language Development

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Children master language quickly and with relative ease, supported by both biological predisposition and reinforcement. B. F. Skinner (1957) proposed that language is learned through reinforcement, while Noam Chomsky (1965) argued that language acquisition mechanisms are biologically determined.
The critical period for language acquisition suggests that the ability to acquire language is at its peak early in life. As people age, this proficiency decreases. Language development begins very...
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Language and Cognition01:27

Language and Cognition

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Language serves as a bridge between ideas and communication, influencing how individuals perceive and interact with the world. Psychologists have long debated whether language shapes thought or vice versa. This discussion gained grip with Edward Sapir and Benjamin Lee Whorf in the 1940s, who proposed that language determines thought, a concept known as linguistic determinism. They suggested that the vocabulary and structure of a language influence how its speakers think and perceive reality.
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Related Experiment Video

Updated: Feb 12, 2026

A Neuronal and Astrocyte Co-Culture Assay for High Content Analysis of Neurotoxicity
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Plain Language to Communicate Physical Activity Information: A Website Content Analysis.

Samantha R Paige1, David R Black2, Marifran Mattson2

  • 11 University of Florida, Gainesville, FL, USA.

Health Promotion Practice
|April 7, 2018
PubMed
Summary
This summary is machine-generated.

Many physical activity (PA) websites lack plain language techniques, making health information difficult to understand. Optimizing online PA content requires improved communication strategies for better health literacy.

Keywords:
consumer healthexercisehealth literacyphysical activitytechnology

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Area of Science:

  • Health Communication
  • Digital Health
  • Health Literacy

Background:

  • Plain language techniques are crucial for health literacy, aiming to improve healthcare navigation and outcomes.
  • Physical activity (PA) is a widely searched topic online, but its communication clarity is unknown.

Purpose of the Study:

  • To assess the inclusion of plain language techniques on physical activity websites.
  • To determine if plain language use varies by search terms, search engines, or website hosting source.

Main Methods:

  • A nonprobability sample of 61 PA websites was analyzed.
  • Websites were identified using "physical activity," "fitness," and "exercise" keywords across Google, Bing, and Yahoo.
  • Fourteen plain language techniques (content formatting, clarity, conciseness, multimedia) were coded.

Main Results:

  • Websites included, on average, about half of the assessed plain language techniques.
  • The keyword "physical activity" yielded sites with fewer clear/concise techniques compared to "fitness."
  • No significant variation in plain language techniques was found based on search engine or website host.

Conclusions:

  • Users may face challenges accessing easy-to-understand, behaviorally relevant online PA information.
  • Transdisciplinary collaboration is essential to enhance plain language in online PA content.
  • Improving online health information accessibility is vital for public health.