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Related Experiment Video

Updated: Feb 12, 2026

Development of an Audio-based Virtual Gaming Environment to Assist with Navigation Skills in the Blind

Development of an Audio-based Virtual Gaming Environment to Assist with Navigation Skills in the Blind

Published on: March 27, 2013

The priming function of in-car audio instruction.

Helen Keyes¹, Antony Whitmore¹, Stanislava Naneva¹

¹Department of Psychology, Anglia Ruskin University, Cambridge, UK.

Quarterly Journal of Experimental Psychology (2006)

|April 14, 2018

Summary

Audio road instructions can prime drivers for quicker responses. Combining audio and visual cues enhances this effect for safer navigation, especially when synchronized.

Keywords:

Auditory priming driver behaviour multisensory priming visual priming

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Area of Science:

Human-Computer Interaction
Cognitive Psychology
Transportation Safety

Background:

Existing research primarily examines visual road signs for priming effects.
The priming potential of auditory road scene instructions remains largely unexplored.

Purpose of the Study:

To compare the priming power of visual, auditory, and multisensory road scene instructions.
To investigate the impact of congruent and incongruent audio and visual cues on driver response times.

Main Methods:

A laboratory study assessed participant responses to road scene turns.
Participants were exposed to visual, auditory, or multisensory road turn primes (congruent, incongruent, or control).

Main Results:

All instruction types (visual, audio, multisensory) successfully primed road scene responses.
Multisensory primes led to faster responses than unimodal (audio or visual) primes alone.
Incongruent audio primes did not impair performance, unlike incongruent visual or multisensory primes.

Conclusions:

Auditory road instructions can effectively prime drivers for rapid and safe responses.
Synchronized audio-visual road instructions may yield peak performance in driver response.
Audio cues offer a promising avenue for enhancing driver awareness and road safety.